The New Year is definitely in full swing now. As a matter of fact, we have progressed pretty well into the first part of it at this point. Still, the mobile trends that are going to form this year are still taking shape. A few of them that have already taken hold are reviewed here.
Customers To Be Engaged Repeatedly Through Mobile
Mobile devices are in the hands of far more people than they were in the past. This is great not only for the users of those devices, but also for the companies that want to market on them. Many of those companies are interested in reaching their customers through their phones.
This type of marketing can happen in helpful ways such as apps alerting customers when they can take advantage of a special promotion while they are out shopping. It is gentle marketing that is helpful to those who receive these messages.
Mobile Payment Acceptance Will Become More Common
Business owners will have to start considering mobile payment acceptance. This is a growing trend that is beginning to catch on with a lot of smartphone owners. They can make the simple payment with their phone and not have to worry about carrying a wallet around.
The ease of making payments will become all the easier with customers carrying their phones all the time. Retailers can expect to see an uptick in those using their phones to make purchases.
Mobile Devices Will Be A Requirement For Work
For companies that are not already requiring the use of mobile devices, they will become all the more important. There is no question that such devices will be used by employees even when they are not in the office. Companies see the value in requiring employees to use their mobile devices to get things done, and employees are finally coming around to this as well.
Please contact us for more information on the latest trends coming about in the mobile arena.