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The Benefits And Drawbacks Of Text Message Retail Recruiting

Retail stores have the unique predicament of extremely high turnover rates. This means that they consistently have to hire new employees to replace the ones that they have lost. New employees frequently leave for a variety of reasons. Retail jobs are usually low wage jobs and are largely replaceable with another job. Therefore, retail recruiting is full-time work all by itself.
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Text Messages May Soon Be The Latest Frontier For Recruiters
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Recruiters have long moved past scouting for employees in newspaper ads. They have easily dominated the Internet space as well. Now, recruiters are looking at text messaging as the latest frontier that they can start to pursue. Text messages are one way to get something in front of people's faces.
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Advantages Of Text Recruiting
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Many of us already carry our smartphones with us at all times. These phones allow us to have access to our e-mail and social media accounts. They also connect us to our friends via text messages that we send to one another. Recruiters now think that they can tap into this activity and start sending text messages themselves.
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The recruiters have the built-in advantage of a strong likelihood that the message will be seen. They also get to enjoy the fact that it is hard to ignore a new text message.
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The other thing that recruiters have been pointing to is the idea that they can diversify their employment base with text recruiting. Certain type of people are more responsive to this recruiting method. These are people who the retailers are currently not employing because they are currently not using text recruiting.
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Drawbacks To Text Recruiting
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It would be unfair to say that they are not any drawbacks to text recruiting. The truth of the matter is that there are some things that people can point to as disadvantages. For one thing, many believe that this kind of recruiting may invade one's personal life too much.
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Another problem that retail recruiters are looking at is the fact that there are still some who do not own cell phones. They also wonder how many who see their messages will bother to follow through with the next steps in the hiring process.
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For all of the latest on text recruiting, please feel free to contact us.

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