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Retail Recruiting: Will Stores Use Text Messaging To Reach New Workers?

Retail jobs are often known to pay the federal minimum wage or close to it. These are jobs designed for those who are just starting their life in the working world. Thus, retail recruiting ought to be aimed at a specific demographic that is not the target of a lot of other industries.

Teenagers Are Often Retail Workers

A large percentage of the retail working base are teenagers aged 16 to 19. As a matter of fact, Pew Research discovered some very interesting statistics about minimum wage earners,

  • Disproportionately young: 50.4% are ages 16 to 24; 24% are teenagers (ages 16 to 19).
  • Mostly (77%) white; nearly half are white women.
  • Largely part-time workers (64% of the total).

A retail recruiter looking at these numbers would have to ask themselves what else we know about these groups.

Teenagers Embrace Texting From Businesses 

Most teenagers think that a business texting them about a job is acceptable, perhaps even cool. They do not have the same stigmas attached to the idea of a company sending them a text message. The less formal nature actually appeals to a lot of them. If a company reaches out and offered a job, many are willing to accept that if they are looking.

The other benefit for teenagers of course is that they do not have to do the searching themselves. Even low wage jobs are difficult to find at times. A company that reaches out and offers someone a job via text message is saving them a lot of the legwork that they would otherwise have to do.

A New Way Of Getting Things Done

The rise of business texting correlates well with the rise of retail recruiting through text as well. Companies are starting to use texting for all sorts of purposes, so it was really only a matter of time before they began to incorporate texting into part of their recruiting strategy as well. Job seekers of all ages can applaud this development.

Contact us for more information on retail recruiting and how the market is adapting to it.

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