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Mobile Trends: Ditching Apps In A Short Period Of Time

Smartphones have provided numerous conveniences to our modern lives. In some cases, those conveniences are so great that we take them for granted. One way in which this is abundantly evident is the fact that we routinely ditch mobile phone applications after a short period of time. Mobile trends like this observed by those in the industry make those observers think about their strategy going forward.
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Landing In The "App Graveyard"
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The "App Graveyard" is the popularized term to describe applications that are no longer used or discarded altogether within a month or less. Digitalgov.gov makes this grim assessment of the state of the app market,
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"Apps that are downloaded, used a few times and then never used again, are considered part of the “app graveyard.” In fact, 95% of apps are discarded within a month of download by users, according to Smashing Magazine."
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With statistics like this, how can one avoid having their application fall into the same trap. Also, what does this mean for the various text messaging apps so commonly used by smartphone owners?
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Why Texting Apps Have An Advantage
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Text messaging apps have an advantage over other applications in the battle for survival. Smartphone users often rely on these texting apps to send messages to their friends and family. Those who do not wish to pay for text messages through their mobile service provider can avoid doing so by simply using a text messaging app.
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Considering the built-in user reliance, these apps often survive. However, even some texting apps can fail by doing a few of the things that unsuccessful apps do. For example, an application that is a huge drain on the phone's battery is likely to find itself in the app graveyard. No matter the skill of design of an app, critical errors like this can prove quite costly.
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How To Avoid The Graveyard
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To avoid being discarded, an app must prove itself. Some legitimate use for the application must exist. It should be something used on a regular basis (such as the texting apps), and it should work as expected. Bugs must be quickly fixed and owners should feel some particular attachment to the app. If these elements are in place the app should survive and grow.
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