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Mobile Device Usage Has Moved Away From Blackberry Dramatically

The demand for Blackberry products has been a great example of a crash and burn type story as far as business goes. The company was once on top of the telecommunications world, but has since seen much tougher times. Theglobeandmail.com provides a quick quote that sums up the ups and downs of this company,
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"BlackBerry once had a hammerlock on the corporate and government, or “enterprise” market, but the emergence of rivals in the device management business as well as the embrace by corporations of “bring-your-own-device” policies substantially weakened BlackBerry’s position."
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How This Trend Remains Relevant
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Oddly enough, Blackberry remains somewhat of a media darling. Although the company often has to report bad news on its progress, the media seems to clamor for these stories. Perhaps they just enjoy watching the train wreck type scene that Blackberry has been, or maybe they have fond memories of the company that once was so critical to their lives. Whatever the case is, mobile device usage trends strongly point away from Blackberry.
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It would be to the very strong disadvantage of any company to invest heavily in Blackberry software or products for their phones. The public has rejected the use of Blackberry phones, at least in the United States.
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International Use Is High, But Fading
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Blackberry was once able to pride itself on the international exposure that it had, but that too is fading. Rivals are starting to take over market share, and while Blackberry remains the leader in some international markets to this day, they are likely going to fall off of that podium before long.
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Those who are considering create text-based applications would be better off directing those efforts towards more popular brands of smartphones. The time for Blackberry has come and passed.
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Contact us for more information on the trends that are sweeping the mobile phone world.

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