<img src="//trc.taboola.com/1166988/log/3/unip?en=page_view" width="0" height="0" style="display:none">

Mobile Device Usage: Facts To Consider For Marketing Experts

There are many things to examine about mobile device usage. The more facts that one knows about this subject, the better prepared they are to adapt to it. There are some facts that all marketers should get to know as part of the course of doing business.
[separator type='transparent' color='' thickness='' up='5' down='5']
Americans By And Large Have A Mobile Device
[separator type='transparent' color='' thickness='' up='5' down='5']
This fact should come as no surprise to anyone, but most Americans have a mobile phone. It goes a step farther than that though, the majority of Americans have a smartphone according to data from pewinternet.org,
[separator type='transparent' color='' thickness='' up='5' down='5']

  • 90% of American adults have a cell phone
  • 58% of American adults have a smartphone
  • 32% of American adults own an e-reader
  • 42% of American adults own a tablet computer

[separator type='transparent' color='' thickness='' up='5' down='5']
If there are that many people who own this much technology, why not reach out to them? Smart marketers are doing just that.
[separator type='transparent' color='' thickness='' up='5' down='5']
People Are Addicted To Their Phones
[separator type='transparent' color='' thickness='' up='5' down='5']
Another fact that is vital to marketers is just how attached people are to their phones. The surveys conducted by Pew Research also indicated that many sleep with their phones right by their side. We are constantly pulling the phone out of our pocket every time it chirps at us with a new message. It seems that the seductive call of our phones is too much for us to resist.
[separator type='transparent' color='' thickness='' up='5' down='5']
Those who target messages towards mobile users will see a greater response if they make their message reach out and beg to be read.
[separator type='transparent' color='' thickness='' up='5' down='5']
The Educated And Higher Earners Have More Access To Phones Than Others
[separator type='transparent' color='' thickness='' up='5' down='5']
In terms of groups that have access to phones, the educated and higher income individuals are the most common groups. These are the groups that marketers may want to consider putting most of their efforts towards. Products that appeal to higher income earners may generate more response than those targeting middle and lower class income individuals.
[separator type='transparent' color='' thickness='' up='5' down='5']
Contact us for more information about the statistics compiled on cell phone users. The number and variety of statistics is truly surprising.

Enjoy this article? Don't forget to share. | |

Recent Posts

Search

Recruiting Brief