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Do Mobile Trends Favor Business Texting Communication?

Businesses have been eyeing the opportunity for years. They want to become involved in the text messaging game. However, most of them have been waiting patiently on the sidelines to determine if mobile trends would turn in their favor. Some clear objections could be made to businesses using text messaging, but would they stand the test of time?
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Moving From App Communication To Text
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If you are a smartphone user, businesses are probably already in your phone. Their involvement in your phone life began the day you installed your first app. What is changing now is that companies are starting to explore the idea of texting more and more. Instead of being in communication with app users through notifications, they want to communicate with them through text.
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Notifications have simply not garnered enough attention from application users to make them worth pursuing. Businesses understand that to really get customer's attention they must reach them via text message.
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Overcoming The Privacy Barriers
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A primary concern for so many businesses are privacy issues related to texting individuals. Luckily, there are ways to overcome this. For example, all companies may ask the permission of their customers before they ever send them any text messages. This permission is a written consent form and details how the business may contact the individual.
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Not only does this form permit the business to contact the potential customer, it helps to locate more interested parties. Those who would be willing to sign up for text messages from a business are probably more interested in the company's products than the average individual. It is a great way to solve multiple issues all at the same time.
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Contact us for more information regarding text messaging and how businesses can get involved in it.

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