Transportation and logistics companies are facing one of the largest truck driver shortages ever according to a new CNBC report, leaving recruiting and HR teams running on fumes. The shortage has grown to 48,000 driver over the past year for $700 billion trucking industry, forcing many transportation companies to engage candidates and onboard new hires in creative ways.
Con-way Truckload (recently acquired by XPO Logistics), one of the nation’s largest long-haul truck companies has turned to text messaging its candidates. “Texting was one of the solutions that drivers and recruiters wanted,” according to Steve Sanchez, Recruiting Supervisor at Con-way Truckload.
“Truck drivers have limited internet access on the road so email was not efficient. Recruiters found phone calls to be time consuming and were unable to verify whether their voicemails were ever received. “Many of our recruiters would have liked to start texting from their personal phones, which Con-way discouraged
By adding text to their recruiting strategy, Con-way has been able to contact new recruits more efficiently reducing orientation absenteeism by 5% and saving hundreds of thousands of dollars in annual recruiting costs.
With trucking companies expected to suffer a an ever more severe labor shortage in the coming years, truckload transportation providers seeking to increase retention and new hire attendance should try text messaging. “Text messaging is a very effective way to get recruiters and drivers on the same page.”
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