The days of text messaging exclusivity are over. My grandmother, nephew, neighbor's dog and boss are all fluent in texting, and while there may be certain aspects like emojis and
The same can be said for employers.
There isn't any industry, size or age that precludes a company from using text messaging. That being said, there are seven industries that have been first movers in mobile communication and are on track to use texting in huge ways this year.
So without further ado, here is our list of the top 7 industries for employer texting.
Registered nurses, caretakers, physical therapists, and other healthcare professionals are some of the toughest professionals to recruit. In Forbes' list of the 10 Hardest Jobs to Fill in 2017, healthcare workers make up three of the ten job types.
Healthcare professionals are widely sought after in today's job market, always on the go, and almost never sitting in front a computer where they can easily check their personal email. They are, however, very dependent on mobile devices. Constantly on call and with a need to flex their schedule at a moment's notice, text messaging already exists a big part of the healthcare worker's world.
Healthcare companies are positioned to leverage text messaging to increase response rates and response times when sourcing and recruiting, and maintain close contact with current employees to prevent turnover.
Staffing jobs are on the rise. The Wall Street Journal recently reported that "At large firms, 20% to 50% of the total workforce often is outsourced." With staffing companies hiring like mad to fill roles around the world, the ability to recruit and communicate with a global workforce becomes increasingly critical.
While mobile apps vary from country to country, text messaging is native to mobile devices worldwide and a unifying form of messaging that everyone can use. It's also ideal for sending updates on payroll, benefits administration and surveys to team members that might not be working at a home office.
3. Hospitality and Restaurant Chains
Companies operating hospitality, food service and restaurant businesses are always looking for new strategies to recruit the right person at the right time. Text messaging is already critical for restaurant and hospitality employers like the Cheesecake Factory and Cracker Barrel.
On top of that, HR teams are looking to communicate with employees at a moment's notice about evolving workplace policies, benefits, and laws on overtime wages. Expect SMS to have an expanding role in HR engagement as well.
Wolfgang Lindlbauer, former Chief of Global Operations at Marriott International recently said in an interview with Skift, “Companies (in hospitality) that have a focus on innovation and continuous improvement combined with a certain self-autonomy will continue to attract the best talent of the upcoming generations.”
With both the U.S. Marine Corps and U.S. Army Reserves using text messaging to recruit for our armed services, mobile communication is changing the face for government recruitment. A large part of this recruitment effort targets Generation Z. An army recruiter recently told the Army Times, "I have called all day, and they won't answer. As soon as you send a text they'll answer back."
Since government offices are often spread out across cities, state and countries, HR teams in government are looking to text messaging to keep in touch with crews and teams.
5. Transportation and Logistics
Last year, we wrote about the trucking companies that estimated to have 40,000 openings they needed to fill. Transportation and logistics jobs have not gone away. In fact, FleetOwner.com reports that trucking job openings closed out 2016 reaching an all-time high.
From recruiting, to employee onboarding and sending employment information updates, text messaging continues to be the most effective way to stay in touch with transportation and logistics workers who are often on the road, in the air, or out at sea. Con-way Truckload is one of the many transportation companies leveraging texting today.
With the annual craze around holiday shopping, there are few other industries that need to expand their workforce as quickly and efficiently as retail. Recently we shared some of the ways top retailers like Target and Next are leveraging text messaging to get new retail hires onboard quickly.
This year text messaging will likely play just as big a role on the HR side. With employee engagement being a priority for many employers in 2017, retailers are looking to build better relationships, especially with millennial and Generation Z employees.
7. Everything Else
So you probably hate me now and that's completely fair. I promised a list of seven, but there are cases to be made for insurance companies that are sourcing new talent for their sales team, technology companies connecting with the most niche software developers and engineers, and even energy and mining companies looking to communicate and coordinate efforts across
If your industry is already on this list: Awesome! Texting has been proven to be extremely effective when communicating with your types of job candidates and employees. If you aren't already using messaging, there is a clear opportunity to increase recruiting response rates and make it easier for your employees to stay in touch.
If your company isn't explicitly on this list: Also awesome! Consider the blue water that lies ahead and the opportunity to be a pioneer. There are loads of free resources available to get started and you may find texting to be especially effective since few competitors use it.
Are there any industries I missed? Please add them in the comments section.