The State of Text Recruiting in Healthcare

The_State_of_Text_Recruiting_in_Healthcare

It’s no secret at this point that recruiting in the healthcare industry is tough. It is undoubtedly one of, if not THE most regulated field. This is understandable, people put a lot of trust in doctors, nurses, and physicians, and lives are literally at stake. You want to know when you go in for surgery, the qualifications for your doctor were more than a white coat and the ability to look contemplatively and handsomely at the camera. This is what lands the average time-to-hire in healthcare at a scary 49 days, well above the national average.

While there are some areas of healthcare recruiting that you cannot condense such as background checks and number of interviews, you can compensate in other areas such as means of communication. By getting onto a candidate’s phone versus their computer, you can make communication much more convenient for them and faster for you. Let’s take a closer look at the numbers.

We pulled our data from 56 healthcare companies with over 460,000 text messages sent. We wanted to know the total response rate and average response time for one of the toughest industries out there. It turns out when using text messaging for healthcare recruiting, the industry-wide average response time is 87.7 minutes, with a total response rate of 23.06%.

These stats are not based on full conversations between recruiters and candidates, which would have provided a much lower response time and higher response rate. Instead, this represents the very first outreach from recruiter to candidate. This can come from various sources such as cold outreach, nurturing campaigns, boomerang hires, and other sourcing efforts.

So what story does this data tell?

You are not doomed to taking almost two months to fill a position in healthcare. You have the ability to get the ball rolling faster than you would when simply using email to reach out to candidates. And the best part is, you can speed up this process with absolutely no compromise in making sure you are filling a position with the perfect candidate. It’s a win-win.

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