Our Customer Success Manager Kim Chitwood agreed to let me share some of her best practices for mobile recruiting with text messaging. Here are the 12 do's and don'ts she recommends to customers whenever they sign up for a TextRecruit account, but you can use them whenever you engage candidates via text message. Are there any we missed?
1) Make your message short and sweet by using less than 160 characters
2) Personalize your message to include the name of the candidate and job opening
3) Add a URL that links to the job posting, Google Maps directions or any useful content
4) Preview your message to make sure it picks up the $firstName, $campaignName, $link, etc. whenever sending from TextRecruit
6) Stay on top of your candidate messages and keep your inbox at zero
7) Schedule text messages and notifications in advance with the ‘send at a later date/time’ option of TextRecruit
8) Evaluate campaign success using your TextRecruit dashboard
9) If your response rate/time is low then try testing a different time of day to send messages (read our post on the best time of day to text candidates here). Also try to adjust your messaging and make sure you’ve got a clear call to action. If your message asks the candidate to call you on your desk phone - they will probably call you on your desk phone versus responding to your text message. This activity may make your response rate shown in TextRecruit lower than the actual response rate.
1) Don’t try to include too much information - your text should be short, clean, and to the point (read our post on how to write an effective recruiting text message here).
2) Don’t send multiple mass texts to the same individuals - no one likes to be spammed
3) Don’t waste time trying to convince a candidate that gives a "hard no" they should be interested in the job
Kim also wrote out some sample templates that recruiters can use for recruiting, scheduling interviews and onboarding new employees. Keep in mind that these templates were written with TextRecruit's mail merge features in mind, which allow recruiters to personalize their mobile recruiting at scale.
(1) $firstName, we have an opening for a $campaignName at our Phoenix location ($link) Text back if interested! -Kim (Recruiter@TextRecruit)
Reads as: "Birch, we have an opening for a Sales Associate at our Phoenix location (http://goo.gl/gb28Ur) Text back if interested! -Kim (Recruiter@TextRecruit)"
(2) $firstName, your interview for the $campaignName position is confirmed for 9:30am on 11/19 at our Phoenix office ($link). Thx. -Kim@TextRecruit
Reads as: "Birch, your interview for the Sales Associate position is confirmed for 9:30am on 12/29 at our Phoenix office (http://goo.gl/gb28Ur). Thx. -Kim@TextRecruit"
(3) $firstName, your new hire orientation is 8am-2pm on 11/27 at our Phoenix office ($link). We are excited to have you on the team! -Kim@TextRecruit
Reads as: "Birch, your new hire orientation is 8am-2pm on 11/27 at our Phoenix office (http://goo.gl/gb28Ur). We are excited to have you on the team! -Kim@TextRecruit"
I hope this gives you some great ideas on how to use text messaging for mobile recruiting. Thanks again to Kim for sharing these 12 do's and don't of mobile recruiting with text messaging.
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