With 65% of job seekers using their smartphone at least once a day for job search purposes, a mobile recruiting strategy is critical for employers looking to reach qualified candidates. Now, recruiters will be able to easily create mobile-first campaigns to acquire new candidates by using the new Nexxt Campaign Builder + TextRecruit integration available through the Nexxt and TextRecruit partnership.
Companies use Nexxt's Campaign Builder to target the full Nexxt database of almost 60 million members with omni-channel recruitment marketing campaigns. Campaign builder uses advertising API's to extend campaigns to additional audiences beyond Nexxt's database and also integrates with HRIS systems.
The addition of TextRecruit's mobile recruiting capabilities to Nexxt's Campaign Builder will enable recruiters to send text campaigns that offer a more direct, personalized communication, which is appealing to candidates. With higher open and response rates than email, text campaigns have been proven to outperform traditional communication methods and have shown to decrease time-to-hire.
For example, KRT Marketing, a Nexxt & TextRecruit customer, saw 41.5% average response rates for their texting campaigns targeting nurses in challenging locations such as rural areas. Mona Takawali, KRT Marketing had this to say, "Text messaging has transformed the way we recruit - it's made the process more simple and effective. We can establish relationships with candidates that allow us to close the gap quicker and strengthen the funnel. We use Nexxt's campaign builder every single day. The on-demand access to pulling texting campaign counts and pricing allows us to be extremely responsive to our clients."
Combining TextRecruit's powerful text messaging and communication capabilities with the top of funnel candidate attraction systems that Nexxt offers are sure to be the one-two punch that recruiters can use to quickly fill positions while providing a high-quality candidate experience. For more details about the partnership and integration, schedule a TextRecruit demo call.