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Award-Winning 2014 Mobile Trends

More smart phones are on the market now than ever before. Users from tweenies on up to seniors use their smart phones for directions and maps, shopping, news and weather as well as social connections. The proliferation of mobile devices has caught the business world somewhat short. Those businesses savvy enough to move quickly into this new field are using analytics to research ways of reaching out to their potential audience. On the other hand, statistics show that they need to scramble faster into this field or they risk losing a large share of the market. Paying attention to these mobile trends will help them better connect to their target market.

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Video

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So many mobile users see Vines and use Snapchat that it would behoove businesses to define themselves in videos. The amount of mobile users viewing videos matches that of PC users. Streamlining the business’ offerings, history and employees into an attractive and
[separator type='transparent' color='' thickness='' up='5' down='5']informative video will go a long way to capturing the market niche at which they are aiming.

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Analytics

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Any business not using analytics to locate and then catch the attention of their target market might soon be out of business. Mobile ads will be the result of using analytics to profile customers and store their information. Stored information can then be used to aim a specific ad at a specific sector of the market, thereby increasing the business’ sales and retaining customer loyalty.

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Geo-Targeting

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Pizza shops. Gas stations. Local restaurants. These all have one thing in common: they use geo-targeting to attract customers. Foursquare and GetGlue require users to state where they are located whether it’s at a restaurant, gym or park. In return, users rack up points and badges to trade for free stuff. Businesses using geo-targeting admittedly might only attract local buyers, but there are always transients passing through on their way to somewhere. Nab those as they pull off the highway to eat or stretch their legs at a local park and you could watch your sales soar.

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Recruiting

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Trending now but not yet trending big is mobile recruiting:

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27 percent of job applicants expect to apply for a job from their mobile device

43 percent of job applicants use their smart phone to job hunt

71 percent of American workers are either searching actively for a job or are employed but hunting

73 percent of millenials find jobs through social media

Attracting quality applicants improves by 45 percent when using social media

94 percent of recruiters use or are considering using social media for hiring qualified people

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How successful is mobile recruiting? Just ask UPS. They developed a mobile recruiting plan in 2009 when they needed seasonal workers. Nineteen were hired. The next year, using the same format, 995 were hired. In 2013, over 24,000 new employees were hired using mobile recruiting. Only 20 percent of corporations use mobile recruiting to secure qualified applicants. Pepsi, Google and Microsoft can attest to its efficacy.
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Awards
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Twenty percent isn’t enough to send mobile recruiting viral, however. What might do it would be to recognize its worth and recognize it loudly. With the perhaps necessary exclusion of the military, it is a hallmark of American endeavors that if the endeavor is successful then it deserves an award. No one knew much about the Internet until awards began to be shouted about in the press. So it will be with mobile recruiting.
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The Mobile Recruitment Awards made its debut in March of 2014 with nine categories. The categories range from Best Mobile Website to Most Innovative Mobile Recruitment Product/Service. The object of the exercise is to raise awareness of mobile recruiting and to recognize excellence along the way. TextRecruit gives your business the app with which to hire the best qualified applicants through mobile recruiting. Using trending mobile techniques will build the sales. Let TextRecruit help you hire your workforce. Contact us for details.

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