Retail stores constantly require new and talented hires. They typically have high turnover rates and thus require new workers to take the positions of those who have left. This is one reason retail recruiting has moved towards text recruiting.
The Texting Trend Catches On With Marketers
At first many marketers had a hard time accepting that they may have to text candidates to receive more workers for the jobs they were attempting to fill. However, once the results began to fall into place though, many began to see the virtue of doing this.
In recent surveys, as many as 9 in 10 recruiters say that texting has been a positive experience for them. Softwareadvice.com examines these findings,
In a 2012 survey by Dialogue Communications, 90 percent of recruiters say that text messaging helped their business. When looking at the numbers, it’s easy to see why. More than two-thirds of the world’s population have a cell phone with texting capabilities.
It is difficult to get that many marketers to agree on anything, let alone a tactic they all like to use. It speaks to the overwhelming power of text recruiting.
Professionalism As Seen By A Younger Generation
Interestingly, one of the things holding recruiters back from text recruiting was the fear that it would come off as unprofessional. As it turns out that fear was likely overblown and completely unnecessary. The under 45 crowd seems to feel that text recruiting is rather professional. When asked, more than half felt that it was at least moderately or very professional. Only a small minority said that it was not professional at all.
Since retail stores frequently hire from the younger age group, it is massively to their benefit that these people feel this way.
Contact us to learn more about how texting is now a vital part of recruiting efforts.