Any company that invests time and energy into mobile recruiting must learn to allocate those resources responsibly. Engaging in a mobile recruiting campaign without having the facts about mobile device usage is just wasteful. Here you will learn some information that can turn a lackluster recruiting campaign into a fruitful one.
There is probably no surprise here, but the target demographic is critical to any recruiting campaign. For mobile campaigns, the best candidates are in the 26 to 35 age range. This group is the most heavy user of text messaging.
Interestingly, people in this same age group are often open to the idea of receiving recruiting material via a text. The idea is not foreign to them as it is to some other groups. They tend to see it as a convenient way to receive information.
Peak Times To Text May Not Be When You Think
Many companies believe that text recruiting works best during office hours. This is when they are in the office, so they assume it is the best time for everyone. This is not the case according to mobilecommons.com which says the follow,
If you’re curious as to the best time to reach your audience, studies show that the peak hours for text messaging are from 10:30-11:30 P.M.
Those late night hours are the best time to reach a candidate. Though they are not the most conventional hours, this is the time when a response is most likely.
Times Are Changing
Many are stunned to learn that they can conduct many of the pre-employment steps via text messaging. Granted, most still desire the opportunity to meet a candidate face to face before hiring them, but texting as a first step is becoming more common. For the most part, people simply do not have the same qualms about the practice as they once did. It creates a bridge between candidate and employer.
Contact us for more information about text message recruiting campaigns.