Construction. It is very easy to take for granted. But chances are, wherever you are reading this article right now, you would not be able to do so without the construction industry. It’s an integral foundation of our cities and without it, we would not be able to do much.
Despite this, the industry is facing a major labor shortage and is having a difficult time recruiting. This is occurring for many reasons that do not work in construction’s favor. 8 out of the top 10 most difficult positions to recruit for are for construction. Over 2 million construction and contracting jobs were lost during the recession, and 200,00-250,000 more will be lost in the coming years when a majority of the baby boomers retire. Not helping is the trend of more high school students choosing to go the traditional route to college as opposed to entering the workforce right away.
Needless to say, the construction industry has a tall task ahead. It’s going to be a challenge to meet demand with a limited talent pool that may or may not meet the needed experience to find immediate success in the field. Luckily, it’s not all looking bad, there’s a not-so-secret weapon that recruiters can use to catalyze this feat.
Short codes are 5 to 6 digit numbers that can send or receive text messages. Job seekers can text apply into the hiring process after seeing the code either online or in-person. This kicks off the process right away. The candidate is then taken through a series of initial screening questions, covering basic things such as years of experience, weekly availability, and even ideal interview slots. From this point, a recruiter can take over with a screened and ready candidate.
The advantage of short codes in construction recruiting is accessibility. Anywhere you have a bit of real estate that can be viewed by the general public, whether it’s a fence outside of a worksite or on the side of a vehicle, you can include a short code guaranteed to give you a strong reach.
Short codes also have the power to alleviate the issue of reaching high school students and presenting construction as a viable career path right away. The average construction salary is comparable to that of an entry-level job after college. That means that all of those four years (if you’re lucky) in undergrad could add up to over six figures. This is the information that needs to be available to students. Imagine a flyer in classrooms and around campuses detailing the money students could be making with a CTA at the bottom that is as easy as pulling out a phone and texting one word to a 5 digit number.
The hiring effort ahead in construction will not be an easy feat. However, having prospects text apply with short codes could make a serious difference in getting ahead and reaching candidates where they are spending their time and want to be reached. It’s exactly what you need to start constructing your dream team.
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