“I wanna go fast.” The famous words of Ricky Bobby. To this day it is still unclear whether he was talking about racing cars, or the need for hiring speed in recruiting. If you’re recruiting in the retail, restaurant, healthcare, or hospitality industry, you know that moving fast is no luxury- it’s a necessity to stay competitive and assure that you can attract talent in a candidate centric market. With that in mind, you still don’t want to compromise in your level of thoroughness in assuring that your candidates are good fits for your organization.
Short codes can be the hack you need to achieve both speed and thoroughness. Short codes are 5 or 6 digit numbers that can receive and send text messages. Job seekers see the code either online or in-person, and opt in by texting it to enter your hiring funnel. They allow you to fill your talent pipeline quicker and substantially broaden your reach. In fact, shortcodes are known to increase candidate engagement by 40% and get most replies from candidates in under 30 minutes. Here’s a couple things to keep in mind when starting to implement short codes to recruit.
The first thing you need to do in tackling short codes is to define your target audience. Who are you trying to recruit? What does your ideal candidate look like, and where can they be found? This can have a significant impact on how you distribute your shortcodes. According to HR Pro Tim Sackett, 80% of hourly workers live within 5 miles of their job. This has huge implications for how you approach finding your candidates. Sure, it’s great to have your shortcodes inside your place of business on a display or near the point-of-sale, but you also want to take advantage of geotargeting. Look into nearby high schools, community centers, or even billboards to broaden your reach as much as possible within your target market.
Automated sequences are also crucial in fully leveraging shortcodes. Asking and answering the same questions over and over again is time-consuming and very tedious. This is especially true in fast-paced industries that are constantly recruiting talent. Automating these responses up-front can save you many hours and many more headaches. On the flipside, your candidate doesn’t have to wait to get simple questions answered. As an amazing recruiter as you are, you cannot be available 24/7 to answer basic questions.
Implementing short codes can be a major differentiator in in bringing on the best candidates in the talent-pool and giving them a positive experience throughout the hiring process. When implementing short codes, be sure to adequately define your target audience and automate early-stage communication to make your life significantly easier. It’s the way to go if you wanna go fast.
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