Target is one of the largest employers in the United States and around the world. Their own corporate fact sheets say that they have nearly 1,800 stores in the United States and about 350,000 employees worldwide. Needless to say, when it comes to retail recruiting they are among the best.
Trying Something New
At times boldness is rewarded in Target's approach to obtaining new recruits. In the last few years it has experimented with text recruiting. The project was relatively small-scale as the chain attempted to find seasonal employees to help out during the holidays. Still, the success of the program has many wondering if they will expand it to greater uses.
Mobilecommercedaily.com explains how the company used mobile recruiting,
The retailer said it is testing a program that lets interested job applicants send a text message from their mobile phones to get information about seasonal positions.
This was a delicate procedure that required professionalism in a medium often associated with casual conversation.
Exploring Text Recruiting In Other Industries
Low wage industries have seen the greatest success with text message related recruitment. This is due in part to the fact that this industry is the most open to the idea of experimenting with it. Other industries have been a little timid about taking this approach, but that will soon change.
Mobile phones are practically standard equipment for most Americans at this point. As such, accessibility is no longer the barrier that it once was to this type of recruiting. Now the only roadblock is a willingness to experiment with new recruiting tactics. To this point, those who try it seem to pleased with the results.
There is no question that serious consideration must occur for a text recruiting campaign. Those who do all of these things will very likely come out with the result they were hoping for.
Contact us for more information on recruiting via text messaging and how the retail industry has benefited from it.