You might be asking, what exactly is an SMS shortcode? An SMS shortcode is one of the quickest and easiest ways to get candidates to apply for work at your business. Using these SMS shortcodes, your company can create a post about a job opening that may look something like this: “Text ‘Jobs’ to 12345 to apply”. When applicants text this number, they are immediately entered into the candidate pool.
This not only speeds up time on the recruiter’s end, but it provides the candidate with a sense of ease as well. The use of shortcodes is likely to increase the number of candidates who apply (as well as the rate at which they apply) to fill your company’s open position. With roughly 95% of Americans owning a cell phone today, it would be a shame to miss out on the opportunity to implement text applying. Here is a (non-inclusive) list of ways to advertise and promote shortcodes to your consumer base:
1. In-store posters and signage
If your company has a storefront, like any retail store or restaurant for example, this is probably the easiest way to get the word out. Putting up a sign on the front door where it would see the most traffic is a great, effective way to spread the word, and candidates won’t be able to miss it. If you’re a retail store, putting up signage near merchandise where customers are likely to look (e.g. near new arrivals) is another good strategy. Not to mention, this solution is extremely cost-effective, so it’s great for small businesses!
- Social media
Nowadays, social media is considered one of the best, if not the best way to make announcements for your followers to see. It’s a powerful way to reach a large audience all at once. You can post to your company’s Instagram, Facebook, LinkedIn, or Twitter account... The list goes on. However, this method may only best suit your company if you’re active on social media and have established a good following. If this isn’t the case, don’t fret! Posting to the company website is a viable option as well if social media isn’t your strong suit.
- Email blasts
This is a particularly good option if your company sends out frequent email blasts to consumers. A lot of companies have a mailing list, particularly retail stores and/or restaurants, so incorporating a promo of your SMS shortcode would be as easy as pie. And let’s not forget about snail mail! Sending out flyers/ads is another way to contact the surrounding neighborhood and community. For some, snail mail is a much more personal or intimate approach to communication compared to email, and this could work in your company’s favor.
Approximately 77% of U.S. adults say they own a smartphone, so if your brand is established enough to have its own an app available, I would strongly suggest posting the shortcode in the app. Everything is moving to mobile and if the consumer is already on their mobile device using your app, the easier it is for them to apply!
- Paid advertising in magazines, billboards, etc.
You may have heard that print is dead but this isn’t necessarily true. Studies have shown that at least 90% of Americans still read magazines, and that number only increases for young adults. It has also been argued that the top 25 magazines reach more of an audience than the top 25 primetime television shows. With technology advancing as fast as it is, it’s easy to forget about these more traditional methods. So don’t miss out!
Creating a shortcode is only half the battle -- how you get the word out is just as important! If your shortcode isn’t visible to enough people, you’re only bypassing potential applicants, making your efforts counterproductive. Of course, the above list is not exhaustive, but it can help to get the ball rolling. Keep in mind that some options may make more sense for your particular business. However you choose to advertise your shortcode, text applying is bound to increase the rate at which you attract applicants when implemented correctly.
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