Posting on job boards is a great tactic to increase your top of funnel. Today I'll show you how job boards fit into your recruiting funnel, share a strategy to measure their effectiveness, and educate you on costs.
Where Job Boards Fit In Your Recruiting Funnel:
Let's review the recruiting funnel. The recruiting funnel consists of three stages attract, recruit, and engage. Job board postings will increase your attract and recruit stage metrics. By paying for job ads you will expose your employer brand to a large number of job seekers.
Some of those job seekers will convert into applicants and enter your funnel. An important metric to track here is cost per applicant. To calculate cost per applicant divide the cost of a job ad by the number of applicants received.
Do Job Boards Work?
The 2 Types of Job Boards You Should Be Posting On
Job Boards That Charge Per Post:
|Job Board||Cost Per Post||Days Active|
|LinkedIn Jobs||$495 per post||30 days|
|Dice Jobs||$395 per post||30 days|
|Craigslist||$25 to $75 per post||30 days|
Job Boards That Charge Subscriptions:
|Job Board||Cost Per Month||Number of Jobs|
|SnagAJob||$89 a month||20 Job Postings|
|Workable Jobs||$39 to $399 a month||1 to 40 Job Postings|
Job Boards That Charge Per Click
|Job Board||Cost Per Click||Number of Jobs|
|Indeed Jobs||10 cents to > $5||Variable|
|Monster Jobs||10 cents to > $5||Variable|
Recruit More Candidates With Less Ad Spend