2019 presents a new talent acquisition landscape that requires high emotional and technical intelligence to succeed - it can be intimidating otherwise. Moreover, recent technological advancements call for flexibility and adaptability in recruiting methods. Consider the following 20 recruiting trends in 2019 to stay up-to-date on how your brand can recruit top talent in uncharted territory.
1. Inbound Recruiting
Content is king when it comes to inbound recruiting. Start with a captivating job description followed by a solid networking strategy. Pick platforms that allow for you to broadcast available positions to the right people at the right time. Touch on corporate culture and compensation packages - what makes your company stand out? Broadcast this information via social media in a fun and engaging manner so candidates can get a taste of how awesome it would be to work for you.
2. Employer Branding
Building a strong brand will drive interest to your company. This starts with your mission statement, vision, and values as these elements lay the foundation for the external image. According to TalentLyft, “75% of candidates research about firm’s reputation and Employer Brand before applying for a job.” Thus, this aspect can either make or a break a prospect’s decision to apply. Improve your employer branding by getting involved through talent community and recruiting events, improving inbound recruiting strategies, and engaging with candidates through social media.
3. Social Recruiting
As social media continues on its steady rise, it’s important to take advantage of social platforms to promote your brand. Facebook serves as one of the largest talent pools but remains untapped. Create a Facebook page and start by promoting your company culture and job openings - leverage the Messenger feature to facilitate quick and convenient communication. You can also make use of Facebook Live to engage with prospects and answer questions.
4. Mobile Recruiting
Texting serves as more than personal communication. 89% of job seekers use their phones to look for jobs and 45% of them use their phones at least once a day to do so. In 2019, anticipate a steady rise in recruitment via mobile as recruiters begin to catch up to candidate expectations. This channel is quick and accessible, reducing cost and time to hire.
5. Passive Candidate Recruiting
According to Indeed, 71% of employees are open to new opportunities; 58% look at job listings at least once a month; and 44% receive job alerts in their inbox. However, these candidates aren’t as proactive as your average job seeker would be - that’s why companies need a solid strategy to captivate the attention of passive candidates. Do this by leveraging social media to promote your brand, building authentic relationships through genuine and personal connection with prospects, and effectively networking.
6. Candidate Experience
The recruitment process itself is very important. During this period, candidates have the opportunity to gauge how your business conducts and interacts as an employer. If the job application process does not go well, candidates will form a negative outlook on your brand. Thus, effective communication is crucial for positive candidate experience. Be sure to stay in touch with prospects through every step of recruitment to ensure that the hiring process is done in a concise and timely manner. Respond to emails ASAP to prevent candidates from losing interest and motivation in proceeding on with the application and interview process.
7. Candidate Relationship Management (CRM)
Candidate Relationship Management (CRM) is the fostering and managing of a meaningful relationship between employers and candidates. Use CRM systems to help you track all applications throughout the recruitment process and cut down on time-to-hire - this includes scheduling interviews, sending out reminders, monitoring applicant data, and managing email marketing. This technology allows for you to communicate and engage with candidates, resulting in a positive candidate experience.
8. Employee Referrals
Employee referrals ensure that prospects come from a reliable source. Existing employees have a solid understanding of the company culture and can refer those who best fit into these standards, guaranteeing a promising and fruitful relationship for both parties. This will reduce cost per hire as less time is spent on selecting the right candidates.
9. Artificial Intelligence (AI)
Artificial Intelligence (AI) is growing and it’s no secret that many companies are starting to implement this element into their recruiting process. The irresistible AI-powered chatbots make the job application process more convenient and accessible as it allows for quicker communication and scheduling. This removes the burden of contacting thousands of candidates and allocates time for recruiters to better prepare for their interviews. Read more about how TextRecruit’s AI solutions can impact your recruiting process here.
10. Virtual Reality (VR)
Virtual Reality is more than video games. As this technology is gaining more popularity, recruiters are realizing how beneficial it can be in the hiring process. VR allows for both recruiters and candidates to gauge one another. It enables employers to conduct live interviews and test prospects’ decision-making skills through a multitude of games or questionnaires. Candidates can also use this opportunity to view the office and workspace and decide whether the company culture matches their preferences.
11. Eliminating Bias
A recent McKinsey study showed that culturally diverse companies are 35% more likely to outperform their competitors, while gender diverse companies are 15% more likely to do so. This is the year for you to be more aware and conscious of your candidate selection process. Promote diversity and mitigate bias by rewording your job descriptions with gender-neutral keywords, standardizing interview questions, and setting diversity goals.
12. Collaborative Hiring
Collaborative hiring facilitates teamwork from HR and teams from other departments during the hiring process. This also presents an opportunity for candidates to meet with their prospective team and get an idea of company expectations on a granular level. With a better understanding from both parties, the quality of new hires will improve, resulting in a reduction of turnover rates.
13. Structured Interviews
An effective way to assess your candidates is to create a standard according to your company’s expectations and policies. Structured interviews include a predetermined set of questions asked in the same order for every candidate. This allows for employers to measure prospects’ skills in a fair and objective manner and consequently, maintaining a smoother interview process.
14. HR Analytics
Every company is different - what works for one may not work for another. Therefore, it’s important to identify patterns that bring your brand the most success. Take advantage of technology and analytics to measure your recruitment practices and determine where resources should be reinvested and which areas need improvement.
15. Targeted Recruiting Advertising
With the data retention on mobile devices, recruiting softwares can pick up on candidate location, information, and interests. With these pointers, shape your advertisements to better target candidates with suitable skills and experience. Use these advertisements to convey a message about your brand, encouraging candidates to form a positive outlook on your company.
16. General Data Protection Regulation (GDPR)
GDPR is a new legislation that allows users better control over their personal information and change the way organizations handle data privacy. Organizations will need to audit their data and protect both employer and employee information. Given that, it’s important that your company is in compliance with GDPR to ensure a smooth and cohesive hiring process.
17. Mobile Optimization
Convenience is key. These days, most of us are using our smartphones to browse the internet on-the-go - that’s why it’s important that your company website is mobile-friendly. When browsing for company information via phone, candidates should be able to find what they’re looking for with ease. If you’re seeking a tech-savvy employee, start with leading by example!
18. Hiring Events
A great way to get to know your candidates is at job fairs and hiring events. Make a lasting first impression by organizing an interactive and engaging environment to capture the attention and interests of prospects. This would be an opportune time to leverage your marketing and advertising skills to promote any available openings!
19. Say goodbye to paper resumes!
It’s time to go green - say goodbye to paper resumes! Paper resumes have been a static way of presenting one’s work experience - look to Linkedin instead. This platform allows for candidates to leverage its different tools and features to showcase their work experience and skills without the limitation of a one-pager.
20. Shifting workplace trends
According to Shine Interview, 2018 showed one of the “largest shifts in ‘breaking the 9-5’ than previously seen.” By 2025, gen Z will make up 75% of the labor market. It’s time to take advantage of this talent pool and reshape your company culture. Flexible hours, remote work, unlimited PTO are compelling features to a job and will heighten interests of younger prospects, allowing for you to attract top talent.
With these 20 recruiting trends, you are now better prepared to take on the talent acquisition landscape in 2019. Go get your top talent!