High school football recruits can expect even more attention from college coaches after the NCAA lifted its ban on text messaging last week. Critics say the move goes too far in hassling students, but the NCAA made the smart decision to remove a ban they simply couldn’t control.
The NCAA first banned coaches from texting football recruits in 2007. Between now and then there became a hundred other ways to contact recruiters. Social recruiting emerged and Twitter, Facebook and SnapChat all became open gateways to build relationships with young talent. With many alternative messaging services on the table, basketball recruiting was the first to fold and started allowing text messaging in 2013.
So why make such a big rule change? The NCAA admitted that it was too costly and outright unfeasible to monitor the text messaging and social media rules they had in place with such a large number of schools and recruits. Simply put, text messaging was happening whether they condoned it or not.
But there is a bigger reason that recruiters send text messages to talent whether they are breaking NCAA policy, school policy or company policy. It’s an efficient way to build informal relationships and generate genuine responses. Both are key whether your team is recruiting a star running back or a coding genius.