Whether the impact is going to be beneficial to you or not depends on your answer to one question.
Are you ready to adapt to this new development?
Last week Google announced the release of Google For Jobs.
Now, candidates can search for jobs directly from Google.com
What Does This Mean For Recruiters?
If you're not involved in marketing like I am, you may not be aware of how "Google works".
Google deploys a bot called a web crawler.
This bot crawls all over the internet.
It finds new web pages and indexes them in Google's search engine.
What does "indexes" mean?
Here's how indexing works.
Google's bot visits your page. The bot determines what your page is about and decides whether it has useful information. Then, the bot decides how much it "likes" your page.
Pages that the bot "likes" more show up higher up in search results.
Now that Google is going to be crawling your Job Ads - you're going to want to make sure their bot "likes" your pages.
Why You Should Care About Your Google Jobs Performance
The first page on a search receives 92% of all traffic.
Think about what getting 33% of all searches for your job keywords could do for your recruiting funnel.
How Google Jobs Will Impact Your Recruiting Funnel
So you could say, unless Google Jobs is a total disaster (oh ye of little faith)...optimizing your posts is a no loss situation.
Recruit More Candidates With Less Ad Spend